Stop losing leads that arrive after hours
You can stop missing after-hours leads by having an AI assistant reply to every enquiry within seconds on your website, WhatsApp and social channels. It answers the first questions, collects contact details, qualifies the lead and books a call or appointment, so your team starts the next morning with warm, scheduled conversations instead of a cold inbox.
Signs you have this problem
- Your busiest enquiry times are evenings and weekends, when no one is working.
- Morning inboxes are full of messages from people who have already bought elsewhere.
- Leads tell you "you were the only one who didn't get back to me."
- Your contact form just says "we'll reply within 24 hours."
Why after-hours leads go cold
People research and buy when it suits them, which is often after work. If your reply comes the next morning, the lead has had all night to find, message and hear back from someone else.
Estimating what it costs you
You don’t need industry averages. Use your own numbers:
Lost revenue per month ≈ after-hours leads per month × the share that go cold × your normal conversion rate × average sale value.
For example, if 40 enquiries a month arrive after hours, you think half go cold, you normally convert 20% of leads, and an average sale is $800, that’s 40 × 0.5 × 0.2 × $800 = $3,200 a month. Plug in your own numbers in our ROI calculator.
The fix: an always-on first response
- Capture everywhere. Website chat, contact forms, WhatsApp, Instagram and Facebook messages all feed the same assistant.
- Answer the first question. The assistant answers from your own information, such as prices, availability and process.
- Qualify. It asks two to four questions that tell you whether this is a good fit.
- Book or schedule. Good-fit leads book a call or appointment directly. Others get helpful information and a follow-up.
- Hand over. Your team gets a summary of each conversation in the morning, with the hottest leads at the top.
What you need to get started
Your most common enquiry questions and answers, your booking calendar or a clear “next step”, and the channels your customers use. The free AI audit will tell you which channel to start with.
Frequently asked questions
How fast should I respond to a new lead?
As fast as you can. Buyers usually contact several businesses at once, and the first useful reply often wins. An automated first response in seconds, followed by a human within business hours, works well for most small businesses.
Won't an automated reply feel robotic?
Not if it's specific. A reply that answers the person's actual question, mentions the product or service they asked about, and offers a clear next step feels helpful. Generic "thanks, we'll be in touch" messages are what feel robotic.
What does the assistant do with leads it can't handle?
It collects their details and question, tells them when a person will reply, and creates a task for your team, so nothing is lost.
Find out what you could automate, in about 4 minutes
Answer a few questions about how your business runs. You get an instant summary of your best automation opportunities and an estimate of the hours they could free up. No call needed.